Scopes

theme Business culture: Business and Economics Internet Economics Economic Methodology economic policy economic system financial investment Global Business Fiscal Economics Business Performance Management marketing management International Finance Economic Methodology Business and Economics managerial economics Energy Economics marketing management: market research Marketing Planning Advertising Planning market development marketing management sales service Teaching and Research Basic Theory of Marketing Market research and analysis Marketing Strategy marketing strategy Marketing Organization and Control Application and Innovation of Marketing market analysis Marketing concept Marketing concept Marketing Information System Marketing environment Consumers need Customer concept Database Marketing Direct marketing Relationship Marketing Green Marketing Social marketing concept Integrated marketing communication purchasing behavior Market segmentation Target market selection Product Strategy pricing strategy Distribution Strategy Promotion Strategy Marketing mix strategy network marketing Service Marketing International Marketing Virus marketing Marketing environment distribution Guaranteed sales after-sale service