The Second International Conference on Business Culture and Marketing is an international exchange platform that gathers global business elites, marketing experts, and cultural research scholars. The purpose of this conference is to explore in depth the impact of business culture on marketing strategies, as well as how to effectively utilize cultural elements to promote brand building and market expansion in the context of globalization. The conference will closely integrate the fields of business, culture, and marketing, promote interdisciplinary exchanges, and provide participants with new perspectives and inspiration. The meeting discussed cutting-edge topics such as the latest trends in business culture, innovative marketing strategies, and the application of cultural elements in brand building, sharing the latest research results and practical experience. And invite well-known scholars, industry leaders, and senior marketing experts from home and abroad to give keynote speeches, share their insights and experiences, and provide valuable academic guidance and practical suggestions for participants. The Second International Conference on Business Culture and Marketing is not only a platform for academic exchange, but also an important force in promoting business innovation and upgrading marketing strategies. By gathering global wisdom and resources, this conference will promote the deep integration and development of business culture and marketing, providing valuable insights and opportunities for participants. At the same time, the conference will also provide a platform for participants to expand their network and establish cooperative relationships, helping companies achieve greater success in global competition.